Best Use Case
Identify which companies visit your website but do not fill out forms or leave contact information; discover potential customers.
Measure website traffic from marketing or content investments as "real company visits, not just chatters"; analyze which campaign generated a response from which company.
Prioritize for the sales/marketing team – identify "high-potential" companies: filter and score based on criteria such as visit behavior, company size, and industry.
Integrate visitor data directly into the CRM system — automatically transfer leads to the CRM and add them to the sales funnel.
Especially for companies engaged in B2B sales/marketing, converting incoming traffic into opportunities: turning anonymous visitors into concrete leads, making quick returns.