HubSpot

HubSpot What is

HubSpot is an integrated customer relationship management (CRM + automation) platform that brings together sales, marketing, and customer service processes under one roof. With its core CRM features, it simplifies tasks such as storing customer/prospect records, tracking email/call/meeting/website interactions, and managing the deal process (opportunity/sales funnel). It also offers features such as marketing, email delivery, landing pages, chat & support module, automation, task & activity tracking, and reporting/analysis tools—in other words, it provides a toolset that supports not just CRM, but the entire customer journey management. 

Best Use Case

Keep potential customer and customer data organized in one place; use a centralized CRM instead of a scattered database, along with communication history, notes, email/call logs, etc. 

Sales funnel management: Track opportunities/deals/sales processes step by step, visualize and manage which customer is at which stage and in what status. 

Marketing & communication campaigns: Email marketing, customer segmentation, generating leads and collecting customer prospects using forms/landing pages/automation. 

Customer service & support management: tracking incoming requests, messages, and inquiries; regularly managing customer support and post-service processes. 

Collaboration & team management: Sales, marketing, and support teams working on the same system; everyone having access to customer/communication history, task/reminder distribution, and process tracking.